2018 Finalists

Darren SYLVESTER

Artist statement: My practice often incorporates a collection of pop-culture elements and artefacts, that mix together a language between high and low culture, authenticity, desirability and mortality. ‘IKEA sunrise’, suggests that new beginnings and days of optimism can be bought as a hyper-consumer; where an image of a studio-built ocean, illuminated by dry ice and an IKEA ‘Fado’ lamp, is representational of how every day is IKEA day. A company with a mission statement that suggests there is always a way to make every day better – through organisation and never-ending consumption. This work to me is an accompaniment to a 2006 video work where I became an IKEA employee, distributing free ice-creams to customers as they passed the checkout, titled, ‘If I only do one good thing in life, this is it.’

COLOUR FACTORY HONOURABLE MENTION

IKEA sunrise  2018
chromogenic prints
120.0 x 160.0 cm (each)
courtesy of the artist, Neon Parc (Melbourne) and Sullivan+Strumpf (Sydney)

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